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People care a lot more about labels than they let on. Like the Coke/Pepsi conundrum, changing the label on a product always makes it taste different. So imagine how great wine (which is already fantastic) will taste to someone if you put a personalized label on it. As Dale Carnegie said, “A person’s name is to that person the sweetest and most important sound in any language.” Well, as it turns out, the sweetest wine is the one with your name on it as well.
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