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They say 40 is the new 30. Whatever that means, it sure sounds nice. And maybe you shouldn’t scoff when they say they’re just hitting their stride, just starting to gain momentum. After all, they should have accumulated enough wisdom by now to start figuring this thing out. Anyway, they’re still old, so you should buy for them accordingly. But don’t buy really old person gifts, you know? We think we’ve hit the sweet spot on this list of creative 40th birthday gifts. Just don’t tell them that feeling of momentum only means they’ve started rolling down the other side of the hill. Let them figure that out on their own.

If the last thing they need is another “thing”, then the best possible gift is to take a trip together. Whether it’s a short day-trip to the beach, a weekend in Vegas, or a vacation overseas, travel creates memories that will last forever, long after their gizmos have become obsolete, their doodads have broken down, and their whatchamacallums have faded into obscurity.

Help them open a new decade of biological existence by cracking open a cold beer (or a warm one if that’s their thing) that’s tailor made for the occasion. After all, you’re not celebrating “Miller Lite.” You’re celebrating their entrance into the world, even if it happened so long ago that hardly anyone remembers. Your 40s are a time when you finally have the maturity to look back at what you’ve done with some level of comprehension. But they’ve got a whole decade to do that. Here’s to spending this night in a pleasant stupor.

Forty used to be the standard age to judge someone as being over the hill. Now, with our breakthroughs in medical science, improved understanding of nutrition and exercise, and advances in collective denial, we all know that 40 is young as hell. But in case they insist on having a mid-life crisis, here are 40 expert-selected ways to distract themselves from their dark night of the soul. Help them go boldly into middle age.

The last thing they need is more stuff, and at the end of it all it’s really the experiences that they will cherish the most. Help them create some new memories to look back on by finding a fun activity to do locally. Be adventurous and choose something they’ve near done before. It’s a gift that will enrich their life and yours too.

When you were a kid, your mom probably told you not to sit so close to the TV — at least, if you were born way back before parents gave up on that sort of thing. Well, here is the Oculus Go, designed to be the ultimate in sticking it to your parents. It’s also the perfect gift for someone who loves big screen movies but hates sitting next to other people. Pretty much the most immersive personal entertainment system available, designed for people who want to be in the movie, not just watch it.

People who get into studying their family’s genealogy can get really into it. The simple family tree keeps expanding, with every branch having a story to tell, and it can take decades of research to learn about it all. Why not give them the gift of a start on that journey while they are young enough to complete it someday?

Every birth is an incomprehensible miracle, and it’s a shame that we only allocate a single day to celebrate each one. Seems kind of lazy when you think about it. With Kindnotes, you can keep those good vibes coming for an entire month. Thirty-one little envelopes, each with a tiny note containing thoughts of inspiration, appreciation, and love. They’ll never get tired of opening these up every day and being reminded of how great they are.Choose from ready-made sets with messages already included, blank cards that you can fill in yourself, or Kindnotes will custom print your personalized set and jar.

Just give it to them. Don’t make a big deal about it, or give them diet books or a lecture or anything like that. They know. They have figured out for themselves that their body is not quite the well-tuned machine that it once was. Just give the Fitbit, and leave the rest to them.

They’re bound to have a lot of questions as they turn 40 and however existential they turn out to be, we’re sure that Alexa will do her best to answer them. The Amazon Echo is a clever household helper that can tell you what the weather is going to be like tomorrow or the baseball score. It probably won’t be able to give them the secret to eternal youth, though it may be worth a shot.

If they’re turning 40, they’ll have spent enough time in supermarkets to last a lifetime. Buy them a Costco membership and not only will you save them money, you’ll also be saving them time so they can start doing other exciting old people things instead, like gardening and bridge club. In fact, you might get really lucky with a jumbo pack of toilet roll as a thank you.

This ingenious shirt tricks kids into giving back massages to their parents. It has a cartoon network of roads printed on the back so kids playing with a toy car driving around the town will secretly be loosening tight muscles and soothing back pain while they play. It’s brilliant!

The thought of turning 40 may leave a bad taste in their mouth so they’ll be incredibly grateful for a gift that will make them a little less bitter about getting old. These clever little tablets make even the sourest of foods taste sweeter, though we can’t make any promises over whether or not this will sweeten their mood.

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This birthday, why not give them a bouquet of something they actually want – like the chance to win the lottery and retire early to travel the world in a super yacht! Plus, if they win, they’re sure to share their millions with you, right? Right?? Jon, can you hear me, you seem to be sailing in the other direction…?

By their 40th birthday, a person has probably had the chance to go a few places, and has definitely had the chance to think of a few places they’d like to go. This personalized travel map comes with colored pins to mark those them all on an attractive US or world map.

This is a 40th birthday gift that can backfire, be warned. You may turn an otherwise normal, mild mannered person into a raving hypochondriac worried that every cough is tuberculosis, every headache a tumor, and diarrhea radiation sickness. It could happen.

Trying to get your favorite 40 year old to do some exercise once in awhile? Get them off the couch playing video games and onto this stationary bike- also playing video games - where the more exercise they get, the better they do in the game. Talk about win-win, right?

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Perhaps the best gift you could give is a well-earned day off. Watch their face light up when they kick back and enjoy a day of total relaxation as you take care of all the hard work for them. Just be careful not to do the job too well or you’ll find them asking for the same thing for every birthday and holiday to come.

The beer world has truly exploded with breweries over the last decade-plus, which is great for anyone who likes trying new things. However, this proliferation of choice has a dark side. Dyed-in-the-wool beer lovers now face overwhelming anxiety every time they go to pick up a six pack or fill up a growler. The Craft Beer Club removes this pain point by making the necessary choices for all involved, so beer time can go back to being the sweet revelation it used to be.

So you’ve decided to get her a bomb kit? Scour the internet and you’ll find instructions for making the worst kind of gift imaginable. But instead of making one that blows up, why don’t you teach her how to make a bath bomb? No costly medical bills or long, drawn out criminal trials. Just an explosion of peace and relaxation.

Nothing brings a middle-aged adult back to their youth like a box of classic candy from their childhood. We all tend to get attached to the things that we eat when we’re young, and we’ll keep eating it and even enjoying it, even if it’s not that good. Which explains the survival of weird Halloween staples like candy corn and circus peanuts. But the Retro Candy Box doesn’t stoop to the level of serving up that kind of generic crap. This is the candy box full of classic stuff that even a 40 year-old can get excited about.

The subtle appeal of the universal wish to reverse the relentless march of time comes in the form of a regular round kitchen clock. But instead of ticking away the seconds in the standard clockwise direction, this clock goes backwards, seeming for a moment to be leading to the idyllic past rather than uncertain future.

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“Ha ha,” they’ll say, “very funny!” And, as they open this kit containing among other things prune juice, reading glasses, hemorrhoid cream, and comfort soles, they’ll laugh at how they’re not THAT old yet. But they’ll also try on those glasses one day soon, and maybe discover the joys of prune juice. And ponder.

Help your favorite 40-year-old get away and recharge in a faraway place where nobody knows them and they can act however they want with virtually no longstanding social repercussions. Because when things get tough, evacuation is usually the only solution.

Nothing creates a sense of urgency like counting the seconds until the time when you can’t count the seconds anymore. The surest way to beat procrastination, this watch doesn’t let you off the hook. Strap it on someone’s wrist, give them a hearty slap on the rear, and tell them to get to work.

They can’t quite put their finger on what they want for their birthday and you really don’t want to get it wrong because, let’s be honest, it’s not every day they turn 40. Solve the problem with a 3D Printer. That thing they forgot they needed? There in a flash and quicker than Amazon Prime.

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The dirty secret of gift giving is that we are really just imposing our will on others. People don’t give what everyone really wants - cash - because they want to tell others what they ought to have instead of letting them decide for themselves. Well, to heck with all that, just give money. But fold it into little flowers first so it looks pretty.

This is less DUI, more DOI - Driving On the Influence. This nifty little speed demon is perfect for when they really want to make an entrance to a party. And did you say they have a birthday coming up? Not only is it a great gift for them, it’s a great gift for you too – you’re officially off designated driver duties. A gift that keeps on giving.

Do you know someone who’s always in search of the perfect hot sauce? Well, maybe the answer is to let them make their own. This kit allows you to experiment with different pepper, spice, and vinegar combinations until you find the holy grail of hotness. No more excuses, just hot pepper perfection.

They’ll only ever turn 40 once, so there’s no better excuse to get them something as unique as the occasion itself. Choose something as colorful as they are or something that reminds them of their favorite memories. Either way, a piece of original artwork is a gift that they can treasure forever and who knows? It could be the next Picasso. Then they’ll really be thanking you!

If there’s anything that can make wine taste better, it’s a little frustration. If you think life in our rapid-delivery consumer culture is just a bit too easy, then teach someone a valuable lesson on their 40th birthday, by making them work more than they anticipated for their reward. You’re not only giving the world’s oldest artisan beverage, you’re helping develop life skills.

If someone has reached the age of forty without realizing the joy of luxuriating in a hot bath while drinking a glass of cold white wine, buy this gift for them. If they have reached that age and know exactly how nice it is to do that, then, again, buy this gift for them! It works either way.

No longer just the province of fancy schmancy chefs in the big city, sous vide cooking is now available for the home cook as well. Give your friends the gift of perfectly cooked, melt-in-the-mouth meats at a fraction of the cost of dining out. Just make sure they invite you over!Check out our Guide to Sous Vide Cooking to learn more about this underutilized method of cooking.

Is your favorite soon-to-be 40 year old complaining about foot pain yet? Well, no matter; they will be soon enough. Prevent it for as long as possible with these amazing custom insoles. Made from a mold of their feet, these insoles relieve foot pain and help prevent injury.

If they were an intrepid explorer in their youth, they are sure to gravitate towards this gift that will remind them of all the adventures they’ve experienced. And just in case they’re feeling a little down about being too old to be footloose and fancy free nowadays, there’s a little pick me up conveniently tucked away in the middle.

This is a gift that they never knew they couldn’t live without. Catapult them into the 21st century with this 3D pancake printer and give them a birthday breakfast they definitely weren’t expecting. It can print any design imaginable into a sweet or savory treat. This is a present that definitely won’t fall flat as a... you catch our drift.

This is the old people version of buying them their own pool cue. Like every game of chance, bingo is ruled by the secret and unfathomable rubric of superstition. Using a borrowed dauber is like spitting in the face of the lottery gods. Not a good idea.

If you’re looking for a 40th birthday gift that’s completely out of this world and will last a lifetime, this is it. And if they’re not over the moon that they get to possess their own little patch of the night sky, it may be worth reminding them of how young they are compared to their twinkling namesake.

Try as they might, those frozen cocktails they’re always making in the blender never quite come out right. It’s not because they got the recipe wrong (although by the fourth batch, that’s a good bet too) - it’s because the’ve been using the wrong tools. You wouldn’t let them try to cross a lake in their car, would you? So why are you letting them try to make frozen drinks in a blender? Making a proper beach cocktail first and foremost requires using the right contraption: a specialized frozen drink maker. It’s a small investment for the gallons of glorious delight it will produce.

It’s time to let the skeletons out of the closet. Just as they’re breathing a sigh of relief that now that they’re 40 all those embarrassing moments are buried away for good, make sure to remind them they’re not. This is brilliant after dinner entertainment (because middle aged people love dinner parties) but probably one to play after the kids have gone to bed.

If they’re feeling a bit hot under the collar at the thought of being over the hill, it often helps to crack open a cold one to take their mind off it. Thanks to this incredibly thoughtful gift, they’ll never be too far away from some ice-cold refreshment…just make sure you’re not walking behind them, expectations will be high.

40 years is a long time, they probably know that better than anyone else. Remind them of all the milestones and memories that have come before this one and give them a gift to treasure with a book designed especially for them. It’s also a great way to make sure they never forget any embarrassing moments. Like we said, 40 years is a long time, there’s bound to be a few.

It’s not meals on wheels, they’re not quite at that stage of old age yet, but if they’re looking for some inspiration in the kitchen, Blue Apron can help them out. A brilliant gift for any gourmet guru, this subscription takes the stress out of cooking up a storm and guarantees a delicious dinner. Liquidizing it is optional.

These were made for 40 year olds who are competitive in a big way. They’ll also be able to see the pieces, which is always a good thing. Giant games always mean big fun with family and friends. Just remember though, it’s their party and they’ll cry if they want to, but we don’t want them to, so maybe let them win.

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If you have never had kids, it might be hard to understand how nice of a gift this is. But consider - if a babysitter makes just $12.50 an hour (which is conservative), 4 hours of babysitting is worth $50 before you even get into tipping. It’s a great gift! And you get to have fun with some kids as a bonus.

Brewing beer sounds fun, but ask anyone who’s tried it and they’ll tell you that it takes a lot of boring cleaning and babysitting of the brew to do it right. Add to that the difficulty of getting consistent, reproducible results, and it just makes sense to let this clever machine do the work. Watch the home brew progress from phone or tablet while taking it easy.

Nobody wants to be left in the dark, and turning 40 is enough of a shock, so make sure they’ve got all bases covered when it comes to planning for power outages. A portable generator isn’t just great for use in emergencies, it can be used for camping and outdoor festivities too. They’ll be absolutely ex-static that you put this much thought into their gift.

Birthdays are the classic occasion to celebrate the passage of time. And what is the passage of time? It’s really just a collection of memories. But with all of the distractions and competing messages constantly bombarding us, it’s easy to lose track of so many of these important memories. That’s what jars were made for. Well, maybe not originally. But in today’s world, where your attention is your most precious commodity, the most important thing you can do with a jar is put your thoughts in it. This one is specially designed to hold happy thoughts about the past.

Okay, so they can’t really tell anybody when they’re going to die. But they can measure cell aging based on things you’ve probably never heard of and don’t need to know about. A vital new way to measure health and lifestyle-related longevity. Much more reliable than that palm reader at the state fair.

Entering your forties is often the start of big nights out becoming big nights in, be it because of the kids or just the dancing shoes not having the right orthopedic insoles. Make the transition from party animal a little smoother for them with a gift that will give a not-so-exciting bottle of beer on the couch the taste of a night on the town.

If you know someone who salivates over the science behind their supper, we’re pretty sure they’ll enjoy experimenting with this molecular gastronomy kit. It’s perfect for anyone looking to take their culinary creativity to the next level and impress any future dinner party guests.

Can’t find good help these days? A fiercely steadfast servant can be found in this brilliant barkeep. Always on hand to provide drinks to a round, rectangular or any other shaped table, Sir Galahad is a trusty addition to any home and even comes with the guarantee of never phoning in sick.

Let’s face it, they’re going to learn this stuff anyway. You may as well make sure they learn it right, and some of the things in this book are better not learned the hard way. For example, it may be best to beat that lie detector test the first time around. Plus, it’s a gift for you too – after all, who knows when you might need someone who knows how to crack a safe?

An old classic that they love, perfect for an old classic that you love. Whether you track down a childhood favorite or a book that has a particular meaning to both of you, owning a first edition is the ultimate gift for literature lovers and they are sure to be touched at the thought that’s gone into finding a present that is perfect right down to the last letter.

It’s a well-documented theory that life expectancy is higher in those that follow a Mediterranean diet and that olive oil is one of the key ingredients. What looks like a humble bottle of olive oil could well be the elixir of youth and we can’t think of a better present to give to someone fast approaching 40.

Buy them a couple tickets to a great event or show as a little test. Will they give the extra ticket to you? You just gave them this very thoughtful gift, after all. Or do they keep them both. In which case, maybe they just get a box of chocolates from the drug store next time.

We think it best not to mention that you bought this gift just in case their eyesight isn’t quite what it used to be. Aside from ensuring the longevity of their Scrabble career, it’s a classic that’s bound to produce hours of fun, a few accusations of cheating, possibly a light family argument and some spectacular words that may or may not have some questionable origins.

Just because someone wants to have a smartwatch doesn’t mean it has to ruin their sophisticated wardrobe. Conversely, just because someone wants a classy watch doesn’t mean it has to be as dumb as…an old watch. The Armani Touchscreen Smartwatch bridges that gap elegantly, with a classic analog-style watch face as well as Android and iOS compatibility. The Armani touchscreen allows them to text, track their activities, monitor their sleep, control the music on their smartphone, and tell the time (as if anyone does that with a watch anymore).

Solar cookers are a new take on the old favorite of al fresco dining and are an environmentally friendly, contemporary update of the traditional barbeque. So even though they might be feeling a little fried at the thought of getting older, it’s an opportunity for someone to buy them really cool gifts that are hot in the world of culinary technology.

It’s a sensitive subject for many people reaching middle age but their looks won’t last forever. Make sure you capture the best of them with a personalized bobblehead. This is sure to make them smile and smiling causes less wrinkles than frowning, so those good looks will be preserved for a little while longer.

If you’re after a gift that’s fit for a king or queen, go one better and make them a member of the aristocracy. While we can’t guarantee an invitation to tea at Edinburgh Castle, they will be entitled to call themselves Lord or Lady for the rest of their lives…just be careful it doesn’t all go to their heads.

It’s going to be hard to find a vintage that is quite as special as your favorite 40-year-old so why not give them an opportunity to make their own? This wine making kit will allow them to create a bespoke beverage to mark the big occasion. We’re sure it won’t age as well as they will though.

Mornings getting harder? Bedtime getting earlier? They probably won’t want to admit it but they’ll be feeling 40 creeping up on them. Make the transition into middle age a little less exhausting with an extra big dose of caffeine in the mornings. Words cannot espresso how happy they’ll be with this gift, they’ll love you a latte for it.

Bacon is the official food of the month, every month of the year. Now somebody has gone a step further and made a delivery service with a special kind of bacon for every month. Every time we go a level deeper with bacon it just gets better. Rumor has it Elon Musk is working on a bacon replicating machine. It’s about time he did something useful.

Batteries run out all the time and have you ever noticed that you can never find them when you need them? Or they’re the wrong size? Who wants to have to worry about that when they’re 40? No one! So make sure they don’t need to by giving them more batteries than they could ever possibly use.

They might be feeling frosty at the idea of turning 40 but they’ll love the throwback to their younger years with a snow cone machine. Even if they’re in a bit of a flurry over their upcoming birthday, they can chill out with a classic, refreshing treat. It might be the coolest gift you can get them.

If they have a jam-packed schedule of celebrations, make sure you start them off early with a breakfast toast to the birthday boy or girl, literally. Yes, you really can put their face on toast, because a cake with a picture on it is so 1990s. Not convinced? We think they’ll be even more impressed at the thought of waking up every morning and not looking a day over 39, at least until they’ve finished their breakfast anyway.

Everyone wanted to be a spy at some point, so whether your 40-year-old is a budding Jason Bourne or a James Bond-to-be, why not get them started with a collection of spy secrets from a former CIA agent? Just as a side note, we are not responsible for any booby traps you fall foul of as a result of the recipient reading this book.

If you know a 40-year-old who’s looking for a bit of a career change, make sure you keep their options open by sending them on a CIA Survival Training Course. Put together by a former covert agent, this survival course will, at the very least, help them endure the tricky territory of middle age and we all know what a minefield that can be.

The last thing anyone wants to do after a long day is wrack their brains trying to figure out what to drown their sorrows with. That’s really the last straw. With this beautiful, handcrafted set of drunk dice, the possibilities are endless—and so are the regrets. But hey, a party isn’t complete until things get a little dicey..

If humans were meant to fly, the logic goes, we would have been born with wings. Well, logic is an overrated buzzkill. Leaving the earth and relying on your own wits to return in one piece is something everyone should experience. Give the middle finger to gravity and biological destiny.

Alright, enough pussyfooting around. Are you gonna open that damn bottle or not? This authentic 50 caliber shell will definitively end the standoff with any stubborn bottle cap, no matter how strong a fight it’s willing to put up. The Bottle Breacher is made by and supports veterans, and might pique the interest of an ex-military or historically-minded recipient. Using an actual bullet to crack open a well-deserved beer at the end of the day is surely a much nicer use for it than originally intended.

When they’ve got to nearly 40, they’ve probably had their fair share of pushing a vacuum cleaner around and we wouldn’t want to begrudge them some time off on their special day. In fact, if you buy them this gift, they’ll never have to push a vacuum cleaner around again and you’ll probably end up being their favorite person for affording them that luxury.