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They say 40 is the new 30. Whatever that means, it sure sounds nice. And maybe you shouldn’t scoff when they say they’re just hitting their stride, just starting to gain momentum. After all, they should have accumulated enough wisdom by now to start figuring this thing out. Anyway, they’re still old, so you should buy for them accordingly. But don’t buy really old person gifts, you know? We think we’ve hit the sweet spot on this list of creative 40th birthday gifts. Just don’t tell them that feeling of momentum only means they’ve started rolling down the other side of the hill. Let them figure that out on their own.

Nothing creates a sense of urgency like counting the seconds until the time when you can’t count the seconds anymore. The surest way to beat procrastination, this watch doesn’t let you off the hook. Strap it on someone’s wrist, give them a hearty slap on the rear, and tell them to get to work.

It’s a harsh reality, turning 40, so let them escape into a different world where their troubles will virtually disappear, temporarily at least. This is as much fun for the people watching the lucky recipient use it, as it is for the person themselves, so sit back, relax and enjoy the gift that’s almost better for you than it is for them.

They might not be feeling particularly lucky to be waving their thirties goodbye but they will have hit the jackpot with a hand-crafted bouquet of lottery tickets. Money doesn’t grow on trees, but they could prove the old adage wrong. Just make sure they don’t forget who bought them the golden ticket when they become a multimillionaire.

People who get into studying their family’s genealogy can get really into it. The simple family tree keeps expanding, with every branch having a story to tell, and it can take decades of research to learn about it all. Why not give them the gift of a start on that journey while they are young enough to complete it someday?

Just give it to them. Don’t make a big deal about it, or give them diet books or a lecture or anything like that. They know. They have figured out for themselves that their body is not quite the well-tuned machine that it once was. Just give the Fitbit, and leave the rest to them.

This is a 40th birthday gift that can backfire, be warned. You may turn an otherwise normal, mild mannered person into a raving hypochondriac worried that every cough is tuberculosis, every headache a tumor, and diarrhea radiation sickness. It could happen.

They’re bound to have a lot of questions as they turn 40 and however existential they turn out to be, we’re sure that Alexa will do her best to answer them. The Amazon Echo is a clever household helper that can tell you what the weather is going to be like tomorrow or the baseball score. It probably won’t be able to give them the secret to eternal youth, though it may be worth a shot.

If they’re turning 40, they’ll have spent enough time in supermarkets to last a lifetime. Buy them a Costco membership and not only will you save them money, you’ll also be saving them time so they can start doing other exciting old people things instead, like gardening and bridge club. In fact, you might get really lucky with a jumbo pack of toilet roll as a thank you.

They can’t quite put their finger on what they want for their birthday and you really don’t want to get it wrong because, let’s be honest, it’s not every day they turn 40. Solve the problem with a 3D Printer. That thing they forgot to mention? There in a flash and quicker than Amazon Prime.

If you know a 40-year-old who often finds themselves in a culinary conundrum, this makes a perfect gift for them to find some foodie inspiration. If you live with the person you’re giving these to, it also means you’re more likely to get your dinner a little quicker in the evenings. Can you think of a better reason to buy them? No, we couldn’t either.

This ingenious shirt tricks kids into giving back massages to their parents. It has a cartoon network of roads printed on the back so kids playing with a toy car driving around the town will secretly be loosening tight muscles and soothing back pain while they play. It’s brilliant!

They might be getting older and waving goodbye to their youth but everyone is still a big kid at heart, at least to some extent. Satisfy their inner child by gifting them some giant candy. It’s quite hard to sugarcoat waving goodbye to their younger years but this still makes a sweet gift for your favorite 40-year-old.

The thought of turning 40 may leave a bad taste in their mouth so they’ll be incredibly grateful for a gift that will make them a little less bitter about getting old. These clever little tablets make even the sourest of foods taste sweeter, though we can’t make any promises over whether or not this will sweeten their mood.

Grandpa used to call this his “drunk box”, but we’ve come a long way since then. All that was in the drunk box was some gin, vermouth, and a deck of cards you weren’t allowed to look at. This little briefcase of botanicals and bar tools allow your favorite 40 year old to make things grandpa never even dreamed of.

By their 40th birthday, a person has probably had the chance to go a few places, and has definitely had the chance to think of a few places they’d like to go. This personalized travel map comes with colored pins to mark those them all on an attractive US or world map.

Prepare them for the coldness of the tomb while soothing their aches and pains with a cryotherapy session. In socks and underwear, they will enter a chamber where their whole body (head not included) is bathed in frigid nitrogen vapor for up the three minutes or so. The quick chill is meant to promote natural healing throughout the body.

Keep trying to cling to your grandpa’s paper money, and in due time its only use will be as kindling for your dinner fire over in hobo town. The future is digital, and that extends to the currency that you’re going to use to buy other theoretical digital property. Give someone the gift of future solvency.

Is your favorite soon-to-be 40 year old complaining about foot pain yet? Well, no matter; they will be soon enough. Prevent it for as long as possible with these amazing custom insoles. Made from a mold of their feet, these insoles relieve foot pain and help prevent injury.

Trying to get your favorite 40 year old to do some exercise once in awhile? Get them off the couch playing video games and onto this stationary bike- also playing video games - where the more exercise they get, the better they do in the game. Talk about win-win, right?

Not quite wanting to push the boundaries by sending them for a health check now they’re getting on a bit? Why not help them out with their financial health instead? Stock Gift Cards are a brilliant alternative to giving cash, offering many happy returns far beyond their birthday – it may even mature as well as they have.

Get them operating at peak efficiency with this collection of wisdom gleaned from everyday experts on the living of life. Each page is packed with nuggets of wisdom that explain a better way to do the things that we do every day in clear, no-nonsense language.

When traveling, some people really like an element of predictability to anchor their experience in an unfamiliar place. With a recognizable name like Hilton, you know exactly what to expect. Unfortunately, that name and that predictability come at a premium. You can help take the sting out of a vacation’s most expensive element by picking up the tab ahead of time.

Back in the old days you were really rolling the dice when you chose a hotel. Either you called blindly after skimming the phone book or simply drove all night and hoped you saw a vacancy sign before you ran out of gas and got murdered by a vagrant. A gift card is not just a way of picking up the tab for a night’s stay; it’s also the priceless gift of peace of mind.

Standard hotels are convenient and something of a social institution, but when it comes down to it they’re all the same, except that in the cheaper ones the desk clerks are a little creepier and the maids are drunker. Airbnb takes the predictability out of travel lodging and replaces it with an endless variety of unique experiences. For 40-year-olds who appreciate the human touch.

Help your favorite 40-year-old get away and recharge in a faraway place where nobody knows them and they can act however they want with virtually no longstanding social repercussions. Because when things get tough, evacuation is usually the only solution. Traveling may be a fool’s paradise, but it’s better than the sucker’s prison they’re stuck in now.

Get them thinking about where they are stashing their fortune with the gift of a gold or silver coin. Perhaps a coin that was minted in the year they were born would be a fun 40th birthday gift, or for an amount equal to their age. However you go, this is a gift that will literally be treasured.

Turning 40 years old is a time when a person starts thinking about taking better care of their body by doing certain things in a more natural way. It is also a time when a person still retains some of that youthful flexibility. Combined, these two facts make the Squatty Potty an excellent gift. Yes, it is what you think it is.

If you have never had kids, it might be hard to understand how nice of a gift this is. But consider - if a babysitter makes just $12.50 an hour (which is conservative), 4 hours of babysitting is worth $50 before you even get into tipping. It’s a great gift! And you get to have fun with some kids as a bonus.

Got an uncle that constantly makes bad jokes? An auntie who really should stop kissing you straight on the lips or a dad who does the ultimate dad dancing? Give them a surprise to remember on their 40th birthday and find out if you’re really related with this Genetic Testing Kit.

The subtle appeal of the universal wish to reverse the relentless march of time comes in the form of a regular round kitchen clock. But instead of ticking away the seconds in the standard clockwise direction, this clock goes backwards, seeming for a moment to be leading to the idyllic past rather than uncertain future.

We love the idea of giving someone tickets to an event they would never otherwise attend. Your friend loves opera? Give them tickets to Wrestlemania. Big baseball fan? Here’s a pair of Neil Diamond tickets. You get the point. It will be an unforgettable 40th birthday gift.

“Ha ha,” they’ll say, “very funny!” And, as they open this kit containing among other things prune juice, reading glasses, hemorrhoid cream, and comfort soles, they’ll laugh at how they’re not THAT old yet. But they’ll also try on those glasses one day soon, and maybe discover the joys of prune juice. And ponder.

There’s no right time to start investing money, but it can be daunting for people who haven’t done it before. This 40th birthday gift idea for someone who’s got a little money to invest for the first time, but doesn’t know how to begin, is a great guide for the novice investor.

Okay, so they can’t really tell anybody when they’re going to die. But they can measure cell aging based on things you’ve probably never heard of and don’t need to know about. A vital new way to measure health and lifestyle-related longevity. Much more reliable than that palm reader at the state fair.

No need to sing the praises of Prime. It is a great service. It would be a magnificent 40th birthday gift. That said, if you are buying it for a significant other with whom you live, just be aware that they will know you bought this for you as much as you bought it for them. You won’t be fooling anybody.

The dirty secret of gift giving is that we are really just imposing our will on others. People don’t give what everyone really wants - cash - because they want to tell others what they ought to have instead of letting them decide for themselves. Well, to heck with all that, just give money. But fold it into little flowers first so it looks pretty.

Give your favorite 40 year old to be a well-earned day off. Watch their face light up when they kick back and enjoy a day of total relaxation as you take care of all the hard work for them. Just be careful not to do the job too well or you’ll find them asking for the same thing for every birthday, Christmas and anniversary to come.

This is less DUI, more DOI - Driving On the Influence. This nifty little speed demon is perfect for when they really want to make an entrance to a party. And did you say they have a birthday coming up? Not only is it a great gift for them, it’s a great gift for you too – you’re officially off designated driver duties. A gift that keeps on giving.

They’ll only ever turn 40 once, so there’s no better excuse to get them something as unique as the occasion itself. Choose something as colorful as they are or something that reminds them of their favorite memories. Either way, a piece of original artwork is a gift that they can treasure forever and who knows? It could be the next Picasso. Then they’ll really be thanking you!

We like this because it looks all sci-fi while also actually being kind of sci-fi. It is a cordless neck and shoulder heating wrap that can warm sore bones for up to an hour per charge. Get them up off the couch and looking like a space villain at the same time.

If there’s anything that can make wine taste better, it’s a little frustration. If you think life in our rapid-delivery consumer culture is just a bit too easy, then teach someone a valuable lesson on their 40th birthday, by making them work more than they anticipated for their reward. You’re not only giving the world’s oldest artisan beverage, you’re helping develop life skills.

If someone has reached the age of forty without realizing the joy of luxuriating in a hot bath while drinking a glass of cold white wine, buy this gift for them. If they have reached that age and know exactly how nice it is to do that, then, again, buy this gift for them! It works either way.

Craft brewing has definitely taken over the beer industry. But with so many microbreweries and so much competition, it sometimes gets hard to keep up. And who knows what to make of the bizarre varieties taking over liquor store shelves? Orange pickled hibiscus springtime lager? Porcupine quill Mongolian stout? Good lord. Time to look into the homebrew options.

No longer just the province of fancy schmancy chefs in the big city, sous vide cooking is now available for the home cook as well. Give your friends the gift of perfectly cooked, melt-in-the-mouth meats at a fraction of the cost of dining out. Just make sure they invite you over!

We’ve all heard the horror stories of dream holidays turning into disasters when bags go missing. Avoid it with Smart Luggage. GPS lets you track your suitcase to make sure it is traveling with you. Why is it great for a 40 year old? Well, just in case they forget where they’ve put it.

We’re not sure how fond they’re going to be of their new vintage status, but we’re sure they’ll enjoy this retro throwback to their younger years. A handy desk lamp with all the fun of the original Tetris makes for the kind of practical present 40 year olds love. We’re assured it doesn’t disappear once completed either.

However they like their steak, make sure that their birthday dinner doesn’t leave them feeling blue for all the wrong reasons. You are what you eat and this ingenious little invention makes sure that they’re spoiled in the right way, even if they’re not feeling too fresh at the thought of turning 40.

Here’s a gift that will bring back memories. It’s a USB stick packaged to look like one of those old cassette tapes everyone used to make for their crushes back in the day. Fill it with a gigabyte or more of your favorite tunes and give it to a person who recalls winding these up with a pencil.

Take them up, up and away with a magical hot air balloon ride over some picture perfect scenery. A perfect way to make memories that will last a lifetime and an opportunity to see the world from a unique and tranquil perspective. Let them float into 40 in style. They’ll probably appreciate at least one balloon that doesn’t have their age written on it too.

This is a gift that they never knew they couldn’t live without. Catapult them into the 21st century with this 3D pancake printer and give them a birthday breakfast they definitely weren’t expecting. It can print any design imaginable into a sweet or savory treat. This is a present that definitely won’t fall flat as a... you catch our drift.

Give them a gift that will keep them going all day with this tidy little package of an elliptical machine that can fit under a desk. They can burn calories all day long without leaving work. A great way to keep fit for busy people who want to increase their stamina.

Aching muscles and painful joints are facts of life for people rounding 40. At this age, the only way to keep from hurting the muscles you didn’t even know you have is to learn about them. So give this book as a 40th birthday gift so they can get to know all the places that will soon be sore.

They may have outgrown their sandpits and toy trucks a fair few years ago but they’ll never grow out of these ones. Let them relive their childhood dreams with a day in the ultimate playground. Crushing cars and taking on obstacles in heavy machinery, the perfect big adventure for your favorite big kid.

If you’re looking for a 40th birthday gift that’s completely out of this world and will last a lifetime, this is it. And if they’re not over the moon that they get to possess their own little patch of the night sky, it may be worth reminding them of how young they are compared to their twinkling namesake.

You don’t have to buy any tickets yet, or decide where or exactly when to go. Just make a plan right now with your significant other to go somewhere to celebrate their 40th birthday. Instead of just looking forward to their birthday, they’ll be looking forward to celebrating it somewhere with you.

40 years is a long time, they probably know that better than anyone else. Remind them of all the milestones and memories that have come before this one and give them a gift to treasure with a book designed especially for them. It’s also a great way to make sure they never forget any embarrassing moments. Like we said, 40 years is a long time, there’s bound to be a few.

Do you know someone feeling a slightly lost as they reach middle age? Perhaps at risk of the dreaded mid-life crisis? They’ll appreciate a bit of guidance from this gift. Not only will it keep them on the right path, it’ll keep track of their fitness and have them feeling like their 21 again in no time!

It may have been a while ago but there will still be things that they miss from their younger years. It could be snacks they used to love, a favorite magazine, books or an activity they used to while away their childhood hours doing. It’s a gift that temporarily turns back the clock and makes them feel young again, which will soften the blow of definitely not being young anymore.

Looking for a gift that nobody else has? Something that was genuinely made only for them? A DNA Portrait is just that. Even if they’re not impressed by the science that goes into making it, you can order it in their favorite color, or a color that matches their couch. Great gift idea, right? We thought so too, but we’d bear in mind that the bespoke element of the gift is a little lost on twins.

Don’t just give them one piece of art, build them a gallery. We’re not expecting you to go and build an actual gallery complete with gift shop but we think they’ll be just as impressed with this gift. A digital art museum lets them curate a unique art collection and makes the perfect gift for any art enthusiast. They can even upload their own artistic creations if they’re handy with a paintbrush themselves.

They’ll realize how fortunate they are to have you in their life when you send them these delicious treats with a little added wisdom. The choice is yours, whether to fill them with some guidance on getting on a bit or advice on the inevitable fine lines and wrinkles. They’re a unique way to celebrate entering their forties or to commiserate leaving behind their youth.

Savor the good times with them while also savoring the good stuff. If you know someone who likes a nice drink every so often, a bottle of their favorite poison that is as old as they are will be a rare treat. With a little luck and planning, they’ll open up the bottle on the spot and share with you.

Entering your forties is often the start of big nights out becoming big nights in, be it because of the kids or just the dancing shoes not having the right orthopedic insoles. Make the transition from party animal a little smoother for them with a gift that will give a not-so-exciting bottle of beer on the couch the taste of a night on the town.

There are very few people who don’t have something that they’ve always wanted to do but haven’t quite got around to doing. We don’t want to encourage you to send them onto a direct path to a mid-life crisis, but 40 seems an appropriate age to get started on the bucket list. Whether they’re after adrenaline-fueled action or absolute relaxation, make their birthday unforgettable.

For any keen philanthropists, a charity gift card gives them the opportunity to support their favorite charities and foundations. Birthdays are a fantastic time for friends and families, but if the 40-year-old to be is keen to spread the love and help those less fortunate, this gift card will let them support whichever organizations they prefer.

Everyone is bound to receive jewelry for one birthday or another but this isn’t any old birthday, this is the birthday when they actually start to feel old. Commissioning a piece of jewelry that is as unique as they are is a perfect way to capture everything that makes them special to you and turns it into a memorable gift that will last forever, no matter how old they get.

Flowers are always gratefully received but when you’re sending a gift for an occasion as important as a 40th birthday, you want something that will last a little longer. These earrings combine the beauty of a bouquet with a lasting memory of a milestone birthday. They match their birth month too so they can be worn as a subtle hint in case anyone forgets the recipients 41st.

If they’re not too excited at the idea of being catapulted into their forties cheer them up with a Flatterbox. A perfect way to collect birthday messages, well wishes and maybe a few playful memoirs from friends and family, it’ll brighten up anyone’s birthday, even if it’s not one they’re looking forward to.

Let them take the celebration wherever they want to go with this nifty little party on wheels. As well as mixing your drinks and keeping them on ice, The Coolest has a built in Bluetooth speaker, blender, and USB charger to keep the festivities going as long as they can, even if it’s not very long, they are 40 after all.

Lobsters have many, many great qualities, not least among them are their nutritional and flavor profiles. But they’re dumb as dirt, exceptionally slow, and don’t drive. So if it’s inconvenient for you to go all the way to the ocean to find the best lobsters, you’re going to have to have someone mail them to you. Thankfully, lobster mail is now a reality.

Can’t find good help these days? A fiercely steadfast servant can be found in this brilliant barkeep. Always on hand to provide drinks to a round, rectangular or any other shaped table, Sir Galahad is a trusty addition to any home and even comes with the guarantee of never phoning in sick.

Do you know someone who’s mildly mischievous in their middle age? This is a present that was almost certainly written with them in mind. A book that gives them the know-how to be naughty and an education in wild and wayward escapades, it’s sure to provide hours of roguish fun and games.