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This is when it starts to get real. No one says 50 is the new anything. It’s just 50. A half a damn century. It’s enough to make your head spin. Luckily for you, the gift buyer, there’s enough accumulated history in those 50 years to give you some ideas about what they’ll find humorous, useful, touching, thoughtful, or even just annoying, if you’d like to go that route. This is a big one, but don’t sweat it. We’ve got plenty of ideas.

Hopefully, five decades into their life they’ve finally begun to mature into something that does justice to their vintage. With any luck, they’ve aged as well as the wine you’re about to uncork in celebration of their advancement. At 50, you’re firmly in the midst of middle age, and damn right they should be proud of it. Don’t be afraid to display it for the world to see. They’ve cracked a half century, and everyone knows they’re just getting started. Kick the next half century off in style.

People often have the illusion that their options are dwindling the older they get. The genius of a book like this is that it proves the opposite. As your experience and wisdom grow, so does your understanding of what’s possible. But that doesn’t mean they can’t use some guidance. Before you let Aunt Martha indulge her lifelong hidden desire of becoming a stripper, you may want to intervene with a little expert advice. This is a great place to start.

At 50, a person may start to think about their place in history. They begin to really contemplate what it means to someday join the long chain of human life that led to them and to their descendants. Help them get started on a journey of self discovery by starting a family tree.

Get started on that Bucket List while there’s time and health to finish it by writing everything on special tags and storing them in an actual bucket. Then pick an adventure whenever life permits. There’s so much to do and look forward to doing! Get to work on it!

There is a chance they might be underwhelmed when they realize that they themselves will have to cook the dinner(s) you bought for them, but only up until they actually follow along with Blue Apron’s clear easy instructions and eat their delicious, gourmet food. Then they won’t stop thanking you.

Why not? There’s so many good things about Amazon Prime – things that didn’t even exist when your 50-year-old was a kid. Free shipping in 2 HOURS? What kind of sorcery is this? Millions of songs? That’s a lot of mix tapes. Video streaming? The closest they had to that was a black and white nature documentary about rivers.

Don’t say bucket list. Don’t say “while you still can” when making the plans. This is supposed to be fun, not somber. Just plan a trip, somewhere you know they’ve always wanted to go and never had the chance. Make it happen. Have a wonderful time. And do it again and again.

By the time a person gets to fifty, they’ve probably experienced at least a few health problems and injuries. But now they’re getting older, these will start to multiply. They’ll need to be afraid. Very afraid. Their only chance is to keep this book with them, like a talisman, and consult it constantly.

Whether it’s Charlotte’s Web, Hamlet or Harry Potter, a first edition of their favorite book is sure to top the gifting charts. In the past, you’d scour bookshops, eventually stumbling across a kindly old bookseller, who’d take pity on your plight, and climb a rickety ladder, to dust off a long-lost volume... nowadays, we have the Internet.

Depending on your 50-year-old, this gift might meet with resistance, faux indignation, or secret delight – whichever it is though, we’re sure they’ll be addicted to getting their 10,000 steps by the end of the week. You never know, they might even offer to walk your dog, to get those miles in.

Start the countdown, because the 50th birthday means they are in range for this gift. Count down every day, hour, minute, and second until retirement begins with this nifty clock. They can even bring it to work to make the whippersnappers jealous. With the average age of retirement always on the rise, you may want to throw in some extra batteries too.

The only reason we don’t count age in days is because it’s inconvenient. But every once in a while it’s good to do the math just to get an idea of how much damn time has actually passed. If someone asked you, “What could you accomplish in 18,000 days, plus or minus a few hundred?”, your answer would probably include some pretty impressive stuff. So this mug is a great way to hold a dear loved one accountable for all that time they’ve been here, sucking up resources.

Every birth is an incomprehensible miracle, and it’s a shame that we only allocate a single day to celebrate each one. Seems kind of lazy when you think about it. With Kindnotes, you can keep those good vibes coming for an entire month. Thirty-one little envelopes, each with a tiny note containing thoughts of inspiration, appreciation, and love. They’ll never get tired of opening these up every day and being reminded of how great they are. Choose from ready-made sets with messages already included, blank cards that you can fill in yourself, or Kindnotes will custom print your personalized set and jar.

Has your 50-year-old recently been showing signs of loneliness? Perhaps the kids have just gone off to college, or they’ve finally escaped an unhappy relationship? Get them the gift of this small cylinder-shaped friend, who’ll listen to music with them in the evenings and discuss the weather.

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The 50th birthday is probably the last time you can get away with “over the hill” jokes. From here on in, these kinds of jokes will sound more like observations. Take advantage of your last chance to pick on the old guy by putting together a basket of embarrassing senior citizen’s products like prune juice, orthopedic shoe inserts, hemorrhoid cream, Metamucil, Depends diapers, Beano, and reading glasses.

What better gift for a 50th birthday (or any birthday really) than the power of creation? Ideal for the 50-year-old who loves to tinker in the garage, paint, build sculptures or who has ever aspired to build themselves a new house, or own a yacht – now they can just print it! (Ok, it’s maybe not quite that simple…)

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Perhaps the best gift you could give is a well-earned day off. Watch their face light up when they kick back and enjoy a day of total relaxation as you take care of all the hard work for them. Just be careful not to do the job too well or you’ll find them asking for the same thing for every birthday and holiday to come.

The beer world has truly exploded with breweries over the last decade-plus, which is great for anyone who likes trying new things. However, this proliferation of choice has a dark side. Dyed-in-the-wool beer lovers now face overwhelming anxiety every time they go to pick up a six pack or fill up a growler. The Craft Beer Club removes this pain point by making the necessary choices for all involved, so beer time can go back to being the sweet revelation it used to be.

Standard hotels are convenient and something of a social institution, but when it comes down to it they’re all the same, except that in the cheaper ones the desk clerks are a little creepier and the maids are drunker. Airbnb takes the predictability out of travel lodging and replaces it with an endless variety of unique experiences. For 50-year-olds who appreciate the human touch.

What better time than hitting 50 to decide to become a hypochondriac, track down a long lost relative, or uncover your ancient connection to the British Royal Family? Something that wouldn’t have been around when they were a teenager, we’re sure this scientific gift will provide hours of good, gene fun. Ha, ha.

A fun clock where the numbers are printed in reverse and the hands run counter-clockwise, it makes obvious sense that this is a great 50th birthday gift. The one thing about it, though, is how hard is it going to be to use for telling time? Pretty hard, right? Give it to someone with a flexible mind.

Perhaps you feel that undisguised love is just gross. For you, the proper way to show your feelings is through verbal abuse, because it gets the point across without making anyone’s skin crawl. You’d only speak this way to someone you really care about, and everyone knows it.

A gift that was funny on the 40th birthday becomes a grim reality on the 50th, as your favorite person turning fifty slides into senior citizenship. All the retirees at the bingo parlor will know that a new player is on the scene when they whip out their own dauber and start listening for their letters and numbers.

At 6 feet tall, this is perhaps not one for a down-on-their-luck 50-year-old still living in a shoebox apartment (although it would certainly cheer them up!) Modeled on an actual suit of armor, this luxury bar gift is guaranteed to make them feel like King Arthur serving their knight guests – now all they need is a round table!

In our opinion, while the fact that this is a custom one-of-a-kind portrait of a person’s DNA sequence is very cool, it is not the best reason to buy this for someone’s 50th birthday. After all, if it were ugly, we would never recommend it at all. But it is not ugly. It’s quite beautiful, actually. And that is best reason to buy it.

Let’s face it, now they’re 50, they might start to need a little help getting around (ok, hopefully not for a few years yet!), but even the fittest of us get tired now and again. With this quirky motorized cooler, they can combine a sneaky rest with transporting and keeping their favorite beers chilled. Cool!

Birthdays are often seen as a measure of how much time we’ve lost doing things we didn’t really want to, whether it’s being behind a desk or doing the dishes. This countdown watch should inspire your favorite 50 year old to make every second count as they helplessly watch them tick by.

When you were a kid, your mom probably told you not to sit so close to the TV — at least, if you were born way back before parents gave up on that sort of thing. Well, here is the Oculus Go, designed to be the ultimate in sticking it to your parents. It’s also the perfect gift for someone who loves big screen movies but hates sitting next to other people. Pretty much the most immersive personal entertainment system available, designed for people who want to be in the movie, not just watch it.

This doesn’t have to be awkward. Yes, you are giving someone, as a 50th birthday gift, something they will use for pooping. It’s OK. Then someday you’ll say, “Hey, you, uh, you ever use that Squatty Potty?” They’ll look horrified for a half a second, but then they’ll crack a quick smile and say, “Yeah, actually. It’s great. Thanks.” Then you never speak of it again.

Most 50-year-olds enjoy at least the occasional beer, and if yours is no exception, consider this unique gift which allows them to brew their own. You know the old saying, food always tastes better when you cook it yourself? Yeah, that doesn’t necessarily apply with beer - sometimes it turns out nasty. But they’ll have fun trying!

It’s hard to stay active and moving around when you’re chained to a desk with work all day, so consider giving them this Under-Desk Elliptical machine on which they can pedal away all day, working up a sweat and staring at spreadsheets. As a bonus, they’ll look like a duck treading water, with their feet pedaling frantically under the surface.

It’s true – a bottle of their favorite wine will last a few hours, at best (and they may not even remember drinking it!), but the memory of that crazy day spent white water rafting or skydiving will last a lifetime – even if they did have their eyes closed and were screaming for most of it!

It’s finally happening. The robot revolution has begun. And they’re starting with our floors. Making them all clean and spotless, so we feel inferior at our own vacuuming ability, perhaps we even slip on their shininess. And oh, how they’ll laugh. Resistance is futile, you might as well embrace it, and start gifting them to all your friends.

What hard working person has not at one time wished for a warm-blooded giant to place his hands on their shoulders and ease their weary muscles? That was the inspiration behind this cordless neck and shoulder heat wrap. Aches and pains simply melt away under its heavenly influence, and with a maximum temperature of 120 degrees, it reaches the really deep muscles that no giant can soothe without inflicting skeletal injury.

If you need to find a 50th birthday gift for someone that helps them relax and take it easy on their own terms, this is it. The bath bomb making kit lets them choose their favorite essential oils and create their own unique gift to sit back, relax and enjoy. Perfect for anyone who doesn’t have time to get to the spa or who likes to mix their chill out time with their creative side.

Try as they might, those frozen cocktails they’re always making in the blender never quite come out right. It’s not because they got the recipe wrong (although by the fourth batch, that’s a good bet too) - it’s because the’ve been using the wrong tools. You wouldn’t let them try to cross a lake in their car, would you? So why are you letting them try to make frozen drinks in a blender? Making a proper beach cocktail first and foremost requires using the right contraption: a specialized frozen drink maker. It’s a small investment for the gallons of glorious delight it will produce.

Help your favorite 50-year-old get away and recharge in a faraway place where nobody knows them and they can act however they want with virtually no longstanding social repercussions. Because when things get tough, evacuation is usually the only solution.

When you get to fifty, practical gifts that you would have treated with disdain at twenty start to hold a lot more appeal. This handy discount card is something they’ll use every day, reminding them of your thoughtfulness – they might even use it to buy you something in return. A gift that keeps on giving!

Bacon is the official food of the month, every month of the year. Now somebody has gone a step further and made a delivery service with a special kind of bacon for every month. Every time we go a level deeper with bacon it just gets better. Rumor has it Elon Musk is working on a bacon replicating machine. It’s about time he did something useful.

When you get to 50, you start to prioritize comfort in a way you probably didn’t at 21 – yes, we’re thinking of all those nights spent wobbling home in 4 inch heels and ending up with a sprained ankle. These custom-made, shock-absorbing insoles will allow them to do all their current partying pain-free.

It’s a big claim, we know. But yes, apparently all of life’s mysteries can be explained using flow charts, and this handy book has collected them all together. Give this to the 50th birthday recipient who has always wondered about the meaning of life, and berated the lack of a sufficient diagram to explain it.

Okay, so they can’t really tell anybody when they’re going to die. But they can measure cell aging based on things you’ve probably never heard of and don’t need to know about. A vital new way to measure health and lifestyle-related longevity. Much more reliable than that palm reader at the state fair.

If their memory of past events is starting to get a little hazy (hey, some of them happened half a century ago), give them this thoughtful birthday book as a reminder. Best of all, you get to choose the photographs - remember that ‘hilarious’ yearbook picture, questionable fashion choice, or The Year of The Perm? They will now!

Flowers don’t just look nice and fill the air with pleasant aromas, they also carry various levels of symbolism. Much like the zodiac, each month has its own flower variety, reflecting the character of everyone born therein. Or at least, that’s what someone decided a long time ago. And it sure is a nice idea. Regardless of whether the person you’re buying for really is a carnation at heart, or whether they’re more of a Venus fly trap, these earrings are going to look great on them.

Just because someone wants to have a smartwatch doesn’t mean it has to ruin their sophisticated wardrobe. Conversely, just because someone wants a classy watch doesn’t mean it has to be as dumb as…an old watch. The Armani Touchscreen Smartwatch bridges that gap elegantly, with a classic analog-style watch face as well as Android and iOS compatibility. The Armani touchscreen allows them to text, track their activities, monitor their sleep, control the music on their smartphone, and tell the time (as if anyone does that with a watch anymore).

The ideal gift for the commitment-phobic 50-year-old, who in fifty years, still hasn’t managed to choose a piece of artwork they like enough to display on their wall permanently. Enter technology, to save them, by offering thousands of pieces of art in one frame. And if they don’t like any of these, they’re beyond your help.

Craft brewing has definitely taken over the beer industry. But with so many microbreweries and so much competition, it sometimes gets hard to keep up. And who knows what to make of the bizarre varieties taking over liquor store shelves? Orange pickled hibiscus springtime lager? Porcupine quill Mongolian stout? Good lord. Time to look into the homebrew options.

Want to totally boggle their mind on their 50th birthday? Give them these confusing tablets that alter taste and make sour things sweet. Balsamic vinegar? Suddenly delicious! Their birthday gin and bitter lemon? Tastes just like lemonade! Which is fabulous for the first five, but then… we’ll get the bucket.

At some point during their forties, it becomes acceptable for people to use a small stick to pick out bits of food in their teeth, and leave them lying around. We know, it’s gross. But chances are, your 50-year-old does it. You might as well make it nicer for them with these Scotch infused versions.

If there’s anything that can make wine taste better, it’s a little frustration. If you think life in our rapid-delivery consumer culture is just a bit too easy, then teach someone a valuable lesson on their 50th birthday, by making them work more than they anticipated for their reward. You’re not only giving the world’s oldest artisan beverage, you’re helping develop life skills.

When a person turns 50, they usually start to have a few ‘aches and pains’ – help them to diagnose exactly what and where these are with this informative book. Now, they’ll be able to tell anyone who’ll listen about their suspected ‘pectoralis major rupture’, and how much it hurts. Awesome!

At last, the moment they’ve been dreaming of for 50 years – they’re finally the proud owner of real gold bullion! (All be it, just a coin or two). Just watch it doesn’t go to their head, and they start to turn full pirate. ‘Avast, me hearties, set sail, for there be more treasure to be found ahead!’

Speed is dangerous, but some kinds are more dangerous than others. This one is mostly just fun. But be careful: once they’ve experienced the feeling of flying around the track, the engine roaring like a wild beast, the smell of smoldering rubber in the air, they may never quite be the same.

Fact: The older and more experienced you get, the better this game becomes. We guarantee that giving this to someone for their 50th birthday will unearth a hoard of juicy secrets and skeletons in their closet. Maybe just not one for a close relation – do you really want to know whether your mum/uncle/sister has ever been skinny-dipping…?

If humans were meant to fly, the logic goes, we would have been born with wings. Well, logic is an overrated buzzkill. Leaving the earth and relying on your own wits to return in one piece is something everyone should experience. Give the middle finger to gravity and biological destiny.

Get out, go to a concert, see a show, watch a game. Have a great time. Nothing fancy here, just tickets to something fun. Get a pair of tickets and either go with them or send them along with the person of their choice. Even if the event isn’t happening for several months, they’ll still enjoy looking forward to going.

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Well, it was quite a long time ago now – they’d probably appreciate the reminder! Guaranteed to bring a tear to your recipient’s eye, this gift is a great excuse to go and visit their friends and relatives to get them to dish the dirt from their childhood, and be offered a zillion snacks along the way. Yay!

By the time they reach 50, they’ve earned the right to lie back and sink into bubbles with a glass of bubbly. It’s one of the few pleasures life still awards them, having stolen their youth, hopes and dreams. Give them this handy glass holder to ensure that, unlike their dreams, their wine will never drain away.

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This birthday, why not give them a bouquet of something they actually want – like the chance to win the lottery and retire at 50 to travel the world in a super yacht! Plus, if they win, they’re sure to share their millions with you, right? Right?? Jon, can you hear me, you seem to be sailing in the other direction…?

Everybody loves pancakes, but they’re always so predictably round… until now! The perfect gift for a fifty-year-old foodie, this quirky pancake printer will allow them to create amazing pancakes in hundreds of designs. Who knows – they might even find their calling, and quit their job to become a full-time pancake artist!

Unless you live under a rock, or on Tristan de Cunha (Google it), you don’t get to this age without ticking a few places off your bucket list. This personalized travel map is a fabulous way for your recipient to document their adventures of the last fifty years, and pin point where they’re going to spend the next fifty!

Scrabble often gets a hard rap as an ‘old-fashioned’ or ‘fuddy-duddy’ game, but your hip and trendy 50-year-old is about to change all that. 4D TV? Tropical aquarium? An original Picasso? No, it’s all about the giant vertical scrabble, that’s what all the cool kids want on their walls these days.

Every time we’ve been to a sauna there’s been some 50 year-old sitting in there the whole time. People that age love sitting in hot, steamy rooms. As it turns out, they also love sitting in super cold and dry places as well. It’s just the other side of the coin! If they like a good sauna, they’ll probably like cryotherapy, trust us.

A great gift for the 50-year-old who’s stuck in their ways and always cycles the same few meals, (which let’s face it, is most of us), who wants to try new things, or who’s simply given up and can’t be bothered to think for themselves anymore. Put the fate of their food and health in some dice.

Nothing quite makes an impression like someone who has a giant tool and knows how to handle it. Get everybody within a half-mile radius drunk in one fell swoop with this absurdly proportioned mixology shaker. A brain-cell smiter of truly biblical proportions.

A person who’s just hitting 50 has learned a lot over the years, so why would they need a book like this? Because, just like in other sorts of technology, people never stop devising newer and better ways of doing even mundane everyday tasks. This book is state of the art.

Normally, if you were to hand over a dirty bedsheet or a scribbled picture of a can of soup as a gift, your recipient would be at best courteous, and at worst instantly retracting your invitation to their 50th birthday celebrations. But somehow, when it’s contemporary ‘art’, you can get away with it. So, do.

This shiny balloon dog eliminates the sadness of both the traditional party balloon that is destined to pop, and the real-life canine companion that rarely outlives a human (whoa – sorry). This man’s best friend will stay by their side from their fiftieth birthday to their last (if it doesn’t end up in a yard sale before that!)

Now they’re nearing fifty, their eyesight might be going a bit, and they might be slowing down – but they’re still a big kid at heart. This giant yard game will be easy for them to see, even without their glasses, and is a fun way to keep fit and active. Plus, it looks great – the height of landscape design.

Unless specifically requested, this could be a bit of a risky gift. Having said that, virtual reality is the future, and their 50th birthday is certainly a time when they’ll be looking for things to make them feel ‘current’. Plus, they might finally be able to tick cycling around Europe off their bucket list!

For your old-world 50-year-old who’s been around the globe a bit, and loves a good antique (and a good wine!) why not chose this 16th-century Italian bar cabinet replica? Perhaps the best thing is, it looks far more expensive than it actually is (which is what we all secretly look for when buying a gift, right?)

By their 50th birthday, a person is probably pretty sure they are not going to ever have a royal title. Like, what are the chances? Now you can blow their mind with the gift of a Scottish Laird or Ladyship decorative title and a real piece of an ancient estate.