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Cup That Tricks Your Brain

Our brains are already wrong about plenty of things, so there’s no harm in throwing some flavor confusion on top of the mess of sensory data. Actually, it’s really fun. And considering that water is basically tasteless and really couldn’t be any more boring, this is a perfect way to spice up the act of hydration. Sort of like potable virtual reality, but not really. It just makes your water taste different. Isn’t that enough?

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