When your employees say in their interviews that they’re looking for a workplace with a great “culture”, this is what they mean. Team building activities, group outings, honest communication, integrity, and a sense that they’re making a difference in the world are great, but those are all forms of beating around the bush. And that bush is beer. Because anyone who feeds them free beer earns their trust and respect. Anyone who feeds them free beer while paying them earns their eternal loyalty and the keys to their soul. Talk about a return on investment.