Custom Branded Food
How do you know you’ve really made it? When you’ve finally put your stamp on the food supply — literally. The shrewd business moves of your company’s executives have nourished your employees in many ways, filling their lives with meaning and putting food on the table for their families. But nothing is as satisfying as seeing the workers you command physically assimilating your corporate logo. It’s like watching the circle finally be completed, right before your eyes.
When it comes to your workplace, there are so many things your minions love. The open lines of communication, the abundant praise for good work, the absence of backstabbing politics. The free donuts. But more than anything, they love being paid not to be there. Let’s stop messing around and make them really happy.
Everyday life has plenty of unavoidable indignities; there’s no reason to add cold coffee to the list. We’ve come so far technologically, yet we’re still relying on basic pottery to keep our coffee warm, like it’s the Stone Age or something. And your employees are too busy making your business AWESOME to pay attention to how long their coffee mug has been sitting out on the desktop. Place it on one of these instead, and they never have to worry about it again.
Mainstream wine snobbery has never taken hold in the New World like it did in Europe, so we use coffee and beer as vehicles to look down on each other in its place. Your grandpa may have been more than happy with a cup of Maxwell House every day for 70 years, but that was a different time. The masses have developed a palate, and there’s no looking back. But with all the thousands of artisan roasters out there, anyone trying to keep up on their own is likely to go insane. Luckily, some already insane person has taken on the job of curating, so the rest of us can pretend we’re experts.
Knowledge is the lifeblood of commerce, and sharing knowledge is how the human race continues its noble march toward destruction. But these days, people would just as soon carry a stone tablet as a paperback. An Amazon Kindle is the best way to look smart in public without seeming like a relic.
This is the perfect metaphor for an idealized workplace: a self-contained ecosystem where the needs of every organism are met without any input from the outside world, harmony is maintained effortlessly, and if one organism dies, the rest feed off it and get stronger. Your company’s culture probably can’t compete with this little glass orb, but let it serve as a model for all to follow in the hopes that one day you can approach its perfection. Subconscious guidance can be very powerful.
The quality of someone’s baggage isn’t just a consideration when you’re entering a relationship - it’s a fundamental way that your employees are going to be judged when they enter meetings with clients as well. And while you can’t do anything about Jim from sales’ mommy issues, you can certainly make sure he looks a lot better when he’s pulling out his laptop to fire up that slam dunk powerpoint presentation he spent so much time putting together. It’s all about the details.
Online publishing means you no longer have to go through some stuffy, crotchety editor at Ye Olde Publishing House just to get your damn name on a book. Even as the world transitions more and more toward digital information, there is a certain undeniable charm and a tangible sense of authority when you’ve got a real-life, hold-it-in-your-hands printed book. Especially when it looks as snazzy as these. Ideas are ideas in any form, but a real book still makes a special kind of statement.
Nothing interrupts productivity like the intrusion of inane chatter, construction noise, fire alarms, and other nuisances. And try as you might to erase it from existence, every office has its fair share of explosive interpersonal drama. The only solution is to give your most dedicated employees the means to physically block it out, and let all the other unhinged maniacs eat each other alive. Hey, it’s your fault for hiring them. That makes it your job to shelter the innocent.