Montblanc Document Case
Any well-dressed man or woman carrying a high-quality leather document case immediately gains the respect of everyone in their surroundings. Doormen greet them at building entrances with deep bows, taxis drivers fight with each other to pick them up off the street, and people generally show them abnormal deference. This is mostly because of spy movies, since everyone assumes said well-dressed man or woman is carrying documents that could get people killed. It’s usually not that serious, but it can be kind of fun to pretend.
The quality of someone’s baggage isn’t just a consideration when you’re entering a relationship - it’s a fundamental way that your employees are going to be judged when they enter meetings with clients as well. And while you can’t do anything about Jim from sales’ mommy issues, you can certainly make sure he looks a lot better when he’s pulling out his laptop to fire up that slam dunk powerpoint presentation he spent so much time putting together. It’s all about the details.
Online publishing means you no longer have to go through some stuffy, crotchety editor at Ye Olde Publishing House just to get your damn name on a book. Even as the world transitions more and more toward digital information, there is a certain undeniable charm and a tangible sense of authority when you’ve got a real-life, hold-it-in-your-hands printed book. Especially when it looks as snazzy as these. Ideas are ideas in any form, but a real book still makes a special kind of statement.
Mainstream wine snobbery has never taken hold in the New World like it did in Europe, so we use coffee and beer as vehicles to look down on each other in its place. Your grandpa may have been more than happy with a cup of Maxwell House every day for 70 years, but that was a different time. The masses have developed a palate, and there’s no looking back. But with all the thousands of artisan roasters out there, anyone trying to keep up on their own is likely to go insane. Luckily, some already insane person has taken on the job of curating, so the rest of us can pretend we’re experts.
Your employees are the most dedicated group of people you can imagine. They would run through a brick wall for you. But brick walls are significantly more robust than the human frame, and too many in one pay period requires some equally hardcore rest and recovery. A Spa Finder gift card even lets them choose where to go, if you can stand to stop bossing them around for a minute.
When your employees say in their interviews that they’re looking for a workplace with a great “culture”, this is what they mean. Team building activities, group outings, honest communication, integrity, and a sense that they’re making a difference in the world are great, but those are all forms of beating around the bush. And that bush is beer. Because anyone who feeds them free beer earns their trust and respect. Anyone who feeds them free beer while paying them earns their eternal loyalty and the keys to their soul. Talk about a return on investment.
This is the perfect metaphor for an idealized workplace: a self-contained ecosystem where the needs of every organism are met without any input from the outside world, harmony is maintained effortlessly, and if one organism dies, the rest feed off it and get stronger. Your company’s culture probably can’t compete with this little glass orb, but let it serve as a model for all to follow in the hopes that one day you can approach its perfection. Subconscious guidance can be very powerful.
You demand a lot from your employees (as you should), and they give you the bulk of their precious energy day after day. And nothing is worse than getting done with a long day’s work, only to stop at the supermarket and find you have to pick through piles of brown, wilted lettuce that’s already been groped by a thousand strangers. Is that your idea of the American Dream? The employees who hand you their soul on a silver platter every day should come home to a hand-picked box of the freshest vegetables their boss’ money can buy.
Like happiness, most peoples’ wealth is intangible. It’s just a number that represents a theoretical claim on a few bars of metal locked in a vault somewhere that probably don’t exist anyway. So what’s better than happiness and fake money? Gold! And nothing but gold! But you’re way too sophisticated to give your employees a shapeless ball of ore. Gold coins allow you to hand over timeless wealth in a package that’s fit to be displayed. Just like a king of yore.